The Innovator marketplace is your opportunity to display and promote your products to all conference attendees and gain valuable first-hand feedback from industry experts and your peers. This opportunity is completely free of charge and available on a first-come, first-served basis to all event attendees.

Reasons to sign up:

• Enhance brand visibility: Gain valuable, high-quality industry exposure by putting your product in the hands of gatekeepers, investors, retailers, buyers and consultants.
• Priceless feedback: Gain valuable feedback on all aspects of your product, including taste, feel and design. Take the opportunity to chat with other industry members about your broader marketing and business approach. Use constructive criticism to your advantage and come away with key ideas and opportunities to help move your product forward.
• Get people talking: Product sampling creates the opportunity for great conversation. Watch and listen as attendees react to and talk about your product. Take notes and see how competitor products are also received.

Please contact us once you have received your booking

Each year, the UK Soft Drinks Conference welcomes a high-level audience of industry-leading producers, innovators, suppliers, and retailers. Take a look at the 225-strong delegation from the 2025 event.

"Well-organized, timely, and led by excellent moderators — we gained valuable insight into the industry's current challenges. A truly worthwhile event!" Camille Hanna, Skytree

"A key annual event to learn and discuss the issues & opportunities in the Soft Drinks category."Paul Graham, Britvic

"An excellent event for anyone in the soft drinks industry who wants to gain up-to-date, valuable information from experts and leaders." Pip Brook, FHIRST

"Cutting-edge content, easily digestible, and high-level attendees providing meaningful networking." Kenny Goodman, HIP POP

"The conference brings together market leaders and emerging innovators, offering a thorough overview of the category's future." Gareth Jones, Icelandic Glacial Water

"A great opportunity to understand the challenges and opportunities for both established and entrepreneurial brands." Robin Shuker, Field Agent

"A great cross-section of speakers from emerging brands, challengers, and categories. A chance to meet new delegates and try new products." Andrew Eyles, Bluemarlin

"Well-organized, excellent content, high-value attendees, & a unique networking opportunity." Murray Diplock, Foundry Farm

"I was tempted along to the conference via the awards, and wasn't disappointed. I had the whole Morrisons buying team on my table! I particularly enjoyed the talks from on sustainability initiatives, and I liked the interactive polling and questions for the panel. Super." Will Englander, The Root Co

FoodBev Awards is proud to announce the return of the UK Soft Drinks Awards, recognising the highest standards in taste and design within the UK soft drinks sector. The awards are open to all UK-based brands across multiple categories, including sports and energy drinks, premium beverages and wellness products.

To keep informed of the latest award updates, please visit our awards page or contact awards@foodbev.com.