The Innovator marketplace is your opportunity to display and promote your products to all conference attendees and gain valuable first-hand feedback from industry experts and your peers.

Delegates can sign up to feature their product(s) in our sampling fridges and on a display table within the networking foyer.

This opportunity is completely free of charge and available on a first-come, first-served basis to event attendees.

Reasons to sign up:

• Enhance brand visibility: Gain valuable, high-quality industry exposure by putting your product in the hands of gatekeepers, investors, retailers, buyers and consultants.
• Priceless feedback: Gain valuable feedback on all aspects of your product, including taste, feel and design. Take the opportunity to chat with other industry members about your broader marketing and business approach. Use constructive criticism to your advantage and come away with key ideas and opportunities to help move your product forward.
• Get people talking: Product sampling creates the opportunity for great conversation. Watch and listen as attendees react to and talk about your product. Take notes and see how competitor products are also received.

Please contact us once you have received your booking

More than 195 delegates have registered to attend the UK Soft Drinks Conference 2025, including leading producers, innovators, suppliers and retailers such as Morrisons, Sainsbury's, Tesco's and Waitrose.

• "A key annual event to learn and discuss the issues & opportunities in the Soft Drinks category."Paul Graham, Britvic & British Soft Drinks Association

• "An excellent event for anyone in the soft drinks industry who wants to gain up-to-date, valuable information from experts and leaders." Pip Brook, FHIRST Living Soda

• "Cutting-edge content, easily digestible, and high-level attendees providing meaningful networking." Kenny Goodman, HIP POP

• "The conference brings together market leaders and emerging innovators, offering a thorough overview of the category's future." Gareth Jones, Icelandic Glacial Water

• "Well-organized, excellent content, high-value attendees, & a unique networking opportunity." Murray Diplock, Foundry Farm

• "A great cross-section of speakers from emerging brands, challengers, and categories. A chance to meet new delegates and try new products." Andrew Eyles, Bluemarlin

• "Zenith events are always well-executed, offering exceptional industry insights and networking." Ross Colbert, Capstone Partners

• "A fantastic event full of insight, opportunity, and inspiring speakers." George Glaisher, AVER

• "Informative, expertly moderated, and up-to-date on trends, with speakers from both established and new brands." Craig Hutchison, Mindful Brands

• "A great opportunity to understand the challenges and opportunities for both established and entrepreneurial brands." Robin Shuker, Field Agent

FoodBev Awards is proud to announce the launch of the UK Soft Drinks Awards, recognising the highest standards in taste and design within the UK soft drinks sector. The awards are open to all UK-based brands across multiple categories, including sports and energy drinks, premium beverages and wellness products.

The winners will be announced at FoodBev's UK Soft Drinks Conference on Tuesday 13 May in London. This prestigious event will bring together leading industry producers, suppliers, retailers, innovators and influencers, providing an exceptional platform for showcasing new developments and earning industry-wide recognition.

Being shortlisted for the UK Soft Drinks Awards is a remarkable achievement that reflects the high quality and appeal of your product, recognising your commitment to innovation and stand-out contribution to the UK’s soft drinks industry.

For full details and registration, please visit our awards page or get in touch at matilda.grove@foodbev.com.