Zenith Global's annual Global Water Drinks Congress is regarded as the highest level and most influential forum for the global water drinks industry. Designed for industry leaders, suppliers, customers and advisers, the Congress offers attendees a complete overview of the latest market trends, developments, innovation and issues, alongside extensive networking opportunities. With the theme of ‘Packed with purpose’, to reflect the benefits of hydration and convenience, while recognising the challenges for social responsibility and sustainability, programme highlights include: - Global market insights from IRI, Kantar and Rabobank - Leadership perspectives from Danone, Coca-Cola, Niagara and Nestlé Waters - Sustainability developments with Consumer Goods Forum, Natural Mineral Waters Europe and PepsiCo - International updates from Gerolsteiner, Mahou San Miguel and Spritzer - US innovation with Bossa Nova, Flow, Icelandic Glacial and Sanzo plus other pioneers from Chile, Switzerland and the United Kingdom - A tour of the Evian production site and the Global Water Drinks Awards at a Gala Industry Dinner. There will also be extensive opportunities for networking and a series of key issue round tables. In keeping with the theme, it’s hard to imagine a programme that could be more packed with purpose. Delegates will have a chance to review all the key trends, update on the latest innovations discuss the most important issues and see one of the world’s most iconic filling operations in just 48 hours. They should return with full confidence in knowing all they need for their next phase of business planning.